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How to Grant Access to Google Tag Manager

Complete guide to creating, verifying, and setting up Google Ads for law firms with compliance requirements.

✅ Steps:

  1. Go to https://tagmanager.google.com and log in.
  1. Select the correct account (top dropdown if you have more than one).
  1. Click Admin (in the left sidebar).
  1. Under User Management, click + in the top-right corner > Add Users.
  1. Enter the user’s Google email address.
  1. Set Account Permissions:
      • User – limited access
      • Administrator – can manage users and settings
  1. Under Container Permissions, choose:
      • No access
      • Read
      • Edit
      • Approve
      • Publish
  1. Click Invite.
    1. 🔐 Only assign Publish or Administrator access if the user needs full control.

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